2023 ROC Highlights
-ROC turned out to be a fact-filled conference again this year, with more registrations than ever before. Senior Director…
Hotel Group Case Study
-Revenue Matters Director of Revenue Strategies Shayla Williams shares how a group of independent hotels increased revenue after a…
Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics…
2022 ROC Takeaways
-The Revenue Matters Team made its annual appearance at the HSMAI Revenue Optimization Conference (ROC) in Orlando, FL on…
Sales, Marketing or RM? – Who will lead the new commercial team?
-The question about who should lead the commercial effort has been a debate among hospitality professionals for a long…
How to Bring Hope Back to Hospitality
-By: Mike Klingshirn, MPH, CPH, PMP Fusion Cell Our understanding of COVID has changed dramatically over the last two years.…
