Rate Parity is Dead! What’s next for Hoteliers?

Trevor Stuart-Hill, ISHC President, Revenue Matters April 13, 2019 OK, if rate parity isn’t completely dead, it is certainly on life support.  So, what would the world look like for hoteliers if/when rate parity completely disappears?  This is an intriguing question that is fraught with complexity.  I’ll do my best to cut through the confusion