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Hotel vs. OTA Parity Agreements: Does It Have to be a Battle?

If a love-hate relationship exists in the hospitality industry, it’s between hotels and online travel agencies (OTAs) such as Expedia, Orbitz and Priceline, among many others. On one hand, OTAs extract sizable commissions, which understandably grate on the hotels that must pay them. On the other, they also produce an enormous amount of bookings, which

Who Are My ‘True’ Hotel Competitors?

Who are my “true” competitors? This million-dollar question is often a central discussion point in boardrooms, during the development of annual sales and marketing plans, in the creation of promotional campaigns and during weekly revenue strategy meetings. From quiet philosophical conversations to heated debates, this question remains a point of contention. However, I believe it’s