Revenue Management Adapting to Predictive Pricing Tools

As more guests start to use predictive pricing tools when booking their travel plans, hoteliers are figuring out ways to benefit from this. By Bryan Wroten bwroten@hotelnewsnow.com @HNN_Bryan REPORT FROM THE U.S.—It’s a constant back-and-forth: Hoteliers will always try to get the highest rate possible, and in return, guests will always try to figure out