American mindset driving demand in rural hotels
-By William Perry When hotels started reopening in early summer after being closed for several months due to COVID-19, many rural properties noticed an immediate uptick in bookings. As the summer continued, these hotels were able to implement longer-term stay restrictions with the ability to continuously increase rates due to strong demand. In fact, at least…
Leverage the Power of an Integrated Revenue Strategy to Recover Faster
-Over time, the disciplines of Revenue Management, Marketing, and Distribution have evolved with the enhancement of technology, changes in philosophical outlooks, and different business strategies. Furthermore, complicated intra-company dynamics and need for specialization have created an environment where revenue management and distribution often operate in one silo, while sales and marketing operate in another, thus creating…
Integrating distribution, marketing, revenue management
-Some recent case studies demonstrate the success that can be had by rethinking these key disciplines and how they can work in tangent. Read the full article below by Trevor Stuart-Hill on Hotel News Now.
Revenue Matters and MPA Digital Merge
-In an ambitious drive to maximize revenue for current and future hospitality clients, Revenue Matters, with its unique, holistic approach to revenue management, announces the merger with MPA Digital, a firm with over 30 years of CRM and loyalty marketing experience serving independent properties. “For three years, Revenue Matters partnered closely with MPA Digital, resulting in…
