Michigan Resort Case Study
-Revenue Matters’ Sr. Director of Revenue Strategies Chris Guanzon shares how one Michigan hotel increased occupancy and revenue over the Christmas season in this short case study. Click here to download the full case study.
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Top 10 Revenue Management Issues for 2014 and Beyond
-Growing pains (again) may best describe what the revenue management profession is going through today. The role of revenue management in the hospitality industry continues to evolve, but it does so in fits and starts. As we look into 2014 and beyond, there are several significant issues that organizations will need to address in order to…
The Origin of Revenue Management in The Hospitality Industry
-To fully understand how the practice of revenue management evolved within the hospitality industry, we have to start with what was a chance encounter between two people named Smith on an American Airlines flight from Los Angeles to New York in 1953. Cyrus Rowlett “C.R.” Smith, then president of American Airlines, and R. Blair Smith, a…
