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Should We be Concerned About ADR?
-Projections for 2017 and beyond by STR, CBRE and PKF all call for anemic occupancy growth at best, notwithstanding record…
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Emerging Pricing Trends in Hospitality
-Pricing for any type of product or service, let alone lodging, is nothing new. Any “Marketing 101” textbook will tell…
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ADR, not occupancy, drives RevPAR, study finds
-A 10-year study of 4,000 hotels in Europe found price positioning is a better indicator of RevPAR than is occupancy.…
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Why Now is the Time for Hotel Owners to Leverage Revenue Management
-The hotel industry, in virtually every global market, has recovered from the sharp downturn of 2008 and 2009. In the…
