Hospitality Headlines Q4 2024
-Learn more about current hospitality industry trends with these curated articles. Hotel Revenue Managers Share Best Practices for Team Alignment, Owner Conversations Hotel News Now, By Dan Kubacki During a session on “Elevating Revenue Managers” at the 2024 Hotel Data Conference, panelists…
OTA Parity Workarounds
-This article summarizes the key differences between Expedia’s Certified Rate Adjustment (CRA) and Automatic Rate Match (ARM) programs, and…
Benefits of Google Tag Manager
-Google Tag Manager (GTM) is a free tool for installing, storing, and managing marketing tags without modifying website code. It lets you track almost any user behavior or interaction on your website. Examples include Google Analytics 4, Google Ads conversion scripts,…
Consequences of Google Algorithm Update
-AI overviews in search results – This space replaces traditional Google top lists with an overview section, stripping away traditional hyperlinks and clickthrough to websites. This algorithm update will benefit the user but hurt the properties listed at the top of the…
