Emerging Pricing Trends in Hospitality
-Pricing for any type of product or service, let alone lodging, is nothing new. Any “Marketing 101” textbook will tell you that Price along with Product, Place and Promotion make up the “4-P’s of the marketing mix.” Pricing too has been in place far longer than the practice of Revenue Management, which, among many other things, incorporates pricing into its…
ADR, not occupancy, drives RevPAR, study finds
-A 10-year study of 4,000 hotels in Europe found price positioning is a better indicator of RevPAR than is occupancy. By Keith Loria HNN contributor GLOBAL REPORT—Price positioning plays a larger role in driving revenue per available room than does occupancy for European hotels, according to a recent study titled “Competitive hotel pricing in Europe: An exploration of strategic positioning.”…
Revenue Management: An Overview on Past, Present and Future
-Article updated on September 15th, 2026 A Historical Perspective The airlines are credited with developing the foundational science behind revenue management. Since the beginning of commercial flight, airlines have sought to maximize revenue by filling as many seats as possible on every flight. This meant predicting how many booked passengers would show up for a flight and how many wouldn’t.…
