Internet Marketing Made Simple
-What you don’t know can hurt you. This is especially true for revenue managers trying to navigate the fast-paced world of Internet marketing. Here’s a guide. Knowledge is power, so it stands to reason that what you don’t know can hurt you (or at least your revenue). When it comes to the fast-paced world of Internet marketing, this statement is…
Who Are My ‘True’ Hotel Competitors?
-Who are my “true” competitors? This million-dollar question is often a central discussion point in boardrooms, during the development of annual sales and marketing plans, in the creation of promotional campaigns and during weekly revenue strategy meetings. From quiet philosophical conversations to heated debates, this question remains a point of contention. However, I believe it’s simply a matter of perspective.…
Stay on top of online marketing, Web 2.0
-No longer can travel marketers ignore the new forces at work. In 2007, more than half of all U.S. travel was purchased online, and online corporate bookings grew at a double-digit pace. As we kick off a new year, here are tips to help you navigate the changing landscape of Internet marketing. Customer engagement Cindy Estis Green, managing partner of…
