2023 ROC Highlights
-ROC turned out to be a fact-filled conference again this year, with more registrations than ever before. Senior Director of Revenue Strategies Amanda Slade attended on behalf of Revenue Matters and brought back the following takeaways: Marketing spend should be the last thing you remove from the budget, not the first. Lean into AI to continue to…
Hotel Group Case Study
-Revenue Matters Director of Revenue Strategies Shayla Williams shares how a group of independent hotels increased revenue after a loss in bookings due to the COVID Omicron variant in this short case study. Click here to download the full case study.
Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period after July 1, 2023, however, new data will only flow into Google Analytics 4 (GA4) properties. This means to continue to monitor website traffic, you will need to implement the new GA4 codes prior…
