Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period after July 1, 2023, however, new data will only flow into Google Analytics 4 (GA4) properties. This means to continue to monitor website traffic, you will need to implement the new GA4 codes prior…
2022 ROC Takeaways
-The Revenue Matters Team made its annual appearance at the HSMAI Revenue Optimization Conference (ROC) in Orlando, FL on June 29, 2022, and brought back some key takeaways: The fate of the travel industry, although improving, remains uncertain—with the rise in gas prices, cost of airfare, increasing interest rates, and continued labor shortage. With gas prices reaching…
Sales, Marketing or RM? – Who will lead the new commercial team?
-The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing Total Hotel Revenue Management has been more of a mythical destination than a reality, in part due to the territorial obstacles associated with merging the traditional sales, marketing, and revenue…
