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Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports…
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2022 ROC Takeaways
-The Revenue Matters Team made its annual appearance at the HSMAI Revenue Optimization Conference (ROC) in Orlando, FL on June…
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Sales, Marketing or RM? – Who will lead the new commercial team?
-The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time.…
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How to Bring Hope Back to Hospitality
-By: Mike Klingshirn, MPH, CPH, PMP Fusion Cell Our understanding of COVID has changed dramatically over the last two years. However,…
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Michigan Resort Case Study
-Revenue Matters’ Sr. Director of Revenue Strategies Chris Guanzon shares how one Michigan hotel increased occupancy and revenue over the…
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Protected: Quarterly Newsletter Jan 2022
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Top 10 Revenue Management Issues for 2014 and Beyond
-Growing pains (again) may best describe what the revenue management profession is going through today. The role of revenue management…
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The Origin of Revenue Management in The Hospitality Industry
-To fully understand how the practice of revenue management evolved within the hospitality industry, we have to start with what…
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Social Media Flash Sale Tips
-Social media is a trackable way to target prospective hotel guests, and flash sales are an excellent way to build…
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Trevor’s Two-Minute Tips: Pricing Quality vs Value
-What do you want to convey to your guests – Quality or Value? Learn how to get your message across…
