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Emerging Pricing Trends in Hospitality
-Pricing for any type of product or service, let alone lodging, is nothing new. Any “Marketing 101” textbook will tell…
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ADR, not occupancy, drives RevPAR, study finds
-A 10-year study of 4,000 hotels in Europe found price positioning is a better indicator of RevPAR than is occupancy.…
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Revenue Management: An Overview on Past, Present and Future
-A Historical Perspective The airlines are credited for developing the foundational science behind revenue management. Almost since the beginning of…
