Revenue Management Trends

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Should We be Concerned About ADR?

Projections for 2017 and beyond by STR, CBRE and PKF all call for anemic occupancy growth at best, notwithstanding record occupancy levels for the U.S. hospitality industry. With Revenue Per Available Room (RevPAR) growth projections at inflationary levels (2.5 - 3.5 percent, or so), it is clear that expectations call for Average Daily Rate (ADR)

Emerging Pricing Trends in Hospitality

Pricing for any type of product or service, let alone lodging, is nothing new. Any “Marketing 101” textbook will tell you that Price along with Product, Place and Promotion make up the “4-P’s of the marketing mix.” Pricing too has been in place far longer than the practice of Revenue Management, which, among many other

ADR, not occupancy, drives RevPAR, study finds

A 10-year study of 4,000 hotels in Europe found price positioning is a better indicator of RevPAR than is occupancy. By Keith Loria HNN contributor GLOBAL REPORT—Price positioning plays a larger role in driving revenue per available room than does occupancy for European hotels, according to a recent study titled “Competitive hotel pricing in Europe:

Revenue Management: An Overview on Past, Present and Future

A Historical Perspective The airlines are credited for developing the foundational science behind revenue management. Almost since the beginning of commercial flight, airlines had attempted to maximize their revenues by focusing on filling as many seats as possible on every flight. This meant predicting how many booked passengers would show up for a flight and

Top 10 Revenue Management Issues for 2014 and Beyond

Growing pains (again) may best describe what the revenue management profession is going through today. The role of revenue management in the hospitality industry continues to evolve, but it does so in fits and starts. As we look into 2014 and beyond, there are several significant issues that organizations will need to address in order

Distribution Strategies – Emerging Challenges for Revenue Managers

Smart operators recognize that that the role of revenue management is critical to overall financial results, not just top-line performance. In addition to being responsible for the functional aspects of forecasting, pricing and inventory management, today's revenue management professional is often accountable for managing the distribution efforts for their respective organizations. This poses some challenges,