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Hotel vs. OTA Parity Agreements: Does It Have to be a Battle?
-If a love-hate relationship exists in the hospitality industry, it’s between hotels and online travel agencies (OTAs) such as Expedia,…
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Internet Marketing Made Simple
-What you don’t know can hurt you. This is especially true for revenue managers trying to navigate the fast-paced world…
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Who Are My ‘True’ Hotel Competitors?
-Who are my “true” competitors? This million-dollar question is often a central discussion point in boardrooms, during the development of…
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Stay on top of online marketing, Web 2.0
-No longer can travel marketers ignore the new forces at work. In 2007, more than half of all U.S. travel…
