OTA Parity Workarounds
-This article summarizes the key differences between Expedia’s Certified Rate Adjustment (CRA) and Automatic Rate Match (ARM)…
Benefits of Google Tag Manager
-Google Tag Manager (GTM) is a free tool for installing, storing, and managing marketing tags without modifying website code. It lets you track almost any user behavior or interaction on your website. Examples include Google Analytics 4, Google Ads…
Consequences of Google Algorithm Update
-AI overviews in search results – This space replaces traditional Google top lists with an overview section, stripping away traditional hyperlinks and clickthrough to websites. This algorithm update will benefit the user but hurt the properties listed at the top…
2023 ROC Highlights
-ROC turned out to be a fact-filled conference again this year, with more registrations than ever before. Senior Director of Revenue Strategies Amanda Slade attended on behalf of Revenue Matters and brought back the following takeaways: Marketing spend should be the last thing you remove from the budget, not the first. Lean into AI to continue…
