2023 ROC Highlights
-ROC turned out to be a fact-filled conference again this year, with more registrations than ever before. Senior Director of Revenue Strategies Amanda Slade attended on behalf of Revenue Matters and brought back the following takeaways: Marketing spend should be the last thing you remove from the budget, not the first. Lean into…
Hotel Group Case Study
-Revenue Matters Director of Revenue Strategies Shayla Williams shares how a group of independent hotels increased revenue after a loss in bookings due to the COVID Omicron variant in this short case study. Click here to download the full case study.
Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period after July 1, 2023, however, new data will only flow into Google Analytics 4 (GA4) properties. This means to continue to monitor website traffic, you will need to implement the…
2022 ROC Takeaways
-The Revenue Matters Team made its annual appearance at the HSMAI Revenue Optimization Conference (ROC) in Orlando, FL on June 29, 2022, and brought back some key takeaways: The fate of the travel industry, although improving, remains uncertain—with the rise in gas prices, cost of airfare, increasing interest rates, and continued labor shortage.…
Sales, Marketing or RM? – Who will lead the new commercial team?
-The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing Total Hotel Revenue Management has been more of a mythical destination than a reality, in part due to the territorial obstacles associated with merging the traditional…
