Evolving expectations for revenue managers
-There is no one right way to be a revenue management practitioner, and the trick is to find what approach fits best. Attracting and retaining top revenue management talent can be a challenge these days. Owners and general managers often ask me what appears on the surface to be a very straightforward question:…
Emerging Pricing Trends in Hospitality
-Pricing for any type of product or service, let alone lodging, is nothing new. Any “Marketing 101” textbook will tell you that Price along with Product, Place and Promotion make up the “4-P’s of the marketing mix.” Pricing too has been in place far longer than the practice of Revenue Management, which, among…
ADR, not occupancy, drives RevPAR, study finds
-A 10-year study of 4,000 hotels in Europe found price positioning is a better indicator of RevPAR than is occupancy. By Keith Loria HNN contributor GLOBAL REPORT—Price positioning plays a larger role in driving revenue per available room than does occupancy for European hotels, according to a recent study titled “Competitive hotel pricing…
Revenue Management: An Overview on Past, Present and Future
-Article updated on September 15th, 2026 A Historical Perspective The airlines are credited with developing the foundational science behind revenue management. Since the beginning of commercial flight, airlines have sought to maximize revenue by filling as many seats as possible on every flight. This meant predicting how many booked passengers would show up…
An Introduction to Revenue Management for the Hospitality Industry
-The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to…
