Will OTAs Become Less Powerful or More Relevant in a Post COVID-19 World?
-By: Trevor Stuart-Hill May 19, 2020 There is no doubt that “shocks” to our industry bring about significant changes, and COVID-19 won’t be an exception. I believe that guests’ buying behavior and motivations will be very different tomorrow from what they were yesterday. So, how will OTAs fit into this new equation? And, will the time be right for hotel’s…
How Revenue Strategy Now Will Directly Influence Recovery
-by Kristie Dickinson, CHMWarnick, Kate Burda, Kate Burda & Co, Trevor Stuart-Hill, Revenue Matters | Apr 21, 2020 An asset manager, marketer and revenue-management practitioner walk into a bar (6 feet apart, of course). While this may sound like the beginning of a joke, what we are all facing in the hospitality industry at the moment is not a laughing…
Recovery from the COVID-19 Pandemic: What Should the Industry Expect?
-By Trevor Stuart-Hill President & Founder, Revenue Matters & Will Perry Director of Revenue Strategies | April 6, 2020 Summary of Current Situation The World Health Organization (WHO) issued the first situation report on January 21, 2020, noting 282 reported cases with 3 deaths. 91.5% of these cases were found in the Hubei Province in China (World Health Organization, 2020).…
