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  • News
    headlines

    Hospitality Headlines Q4 2024

    - by Revenue Matters

    Learn more about current hospitality industry trends with these curated articles. Hotel Revenue Managers Share Best Practices for Team Alignment, Owner Conversations Hotel News Now, By Dan Kubacki During a session on “Elevating Revenue Managers” at the 2024 Hotel Data Conference, panelists discussed how…

  • Hotel Price Positioning
    Expedia price parity

    OTA Parity Workarounds

    - by Revenue Matters

    This article summarizes the key differences between Expedia’s Certified Rate Adjustment (CRA) and Automatic Rate Match (ARM) programs, and provides insights…

  • General
    GTM Benefits

    Benefits of Google Tag Manager

    - by Revenue Matters

      Google Tag Manager (GTM) is a free tool for installing, storing, and managing marketing tags without modifying website code. It lets you track almost any user behavior or interaction on your website. Examples include Google Analytics 4, Google Ads conversion scripts, Meta Pixel,…

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