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2023 ROC Highlights
-ROC turned out to be a fact-filled conference again this year, with more registrations than ever before. Senior Director of…
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Hotel Group Case Study
-Revenue Matters Director of Revenue Strategies Shayla Williams shares how a group of independent hotels increased revenue after a loss…
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Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports…
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2022 ROC Takeaways
-The Revenue Matters Team made its annual appearance at the HSMAI Revenue Optimization Conference (ROC) in Orlando, FL on June…
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Sales, Marketing or RM? – Who will lead the new commercial team?
-The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time.…
