Yearly Archives: 2019

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Rate Parity is Dead! What’s next for Hoteliers?

Trevor Stuart-Hill, ISHC President, Revenue Matters April 13, 2019 OK, if rate parity isn’t completely dead, it is certainly on life support.  So, what would the world look like for hoteliers if/when rate parity completely disappears?  This is an intriguing question that is fraught with complexity.  I’ll do my best to cut through the confusion

Revenue management adapting to predictive pricing tools

As more guests start to use predictive pricing tools when booking their travel plans, hoteliers are figuring out ways to benefit from this. By Bryan Wroten bwroten@hotelnewsnow.com @HNN_Bryan REPORT FROM THE U.S.—It’s a constant back-and-forth: Hoteliers will always try to get the highest rate possible, and in return, guests will always try to figure out