OTA Parity Workarounds
-This article summarizes the key differences between Expedia’s Certified Rate Adjustment (CRA) and Automatic Rate Match (ARM) programs, and provides insights…
Benefits of Google Tag Manager
-Google Tag Manager (GTM) is a free tool for installing, storing, and managing marketing tags without modifying website code. It lets you track almost any user behavior or interaction on your website. Examples include Google Analytics 4, Google Ads conversion scripts, Meta Pixel,…
Consequences of Google Algorithm Update
-AI overviews in search results – This space replaces traditional Google top lists with an overview section, stripping away traditional hyperlinks and clickthrough to websites. This algorithm update will benefit the user but hurt the properties listed at the top of the page. The…
