Hotel vs. OTA Parity Agreements: Does It Have to be a Battle?
-If a love-hate relationship exists in the hospitality industry, it’s between hotels and online travel agencies (OTAs) such…
Distribution Strategies – Emerging Challenges for Revenue Managers
-Smart operators recognize that that the role of revenue management is critical to overall financial results, not just…
5 Ways to Entice Travelers to Book Direct
-As we all know, Expedia, Priceline, Hotwire and other online travel agencies (OTAs) are extremely valuable resources for…
Internet Marketing Made Simple
-What you don’t know can hurt you. This is especially true for revenue managers trying to navigate the…
Who Are My ‘True’ Hotel Competitors?
-Who are my “true” competitors? This million-dollar question is often a central discussion point in boardrooms, during the…
Stay on top of online marketing, Web 2.0
-No longer can travel marketers ignore the new forces at work. In 2007, more than half of all…
