Is Uber expanding into hotel bookings good or bad for the industry?

Is Uber expanding into hotel bookings good or bad for the industry?
May 12, 2026 Revenue Matters
UBER HOTELS

Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net

Uber just announced that it will start offering hotel bookings in partners with Expedia. 

Uber users in the U.S. will have access to a wide selection of hotels, an offering which will grow over time to the full 700k+ properties on the Expedia platform. Vacation rentals from Expedia’s Vrbo will be added later this year. Global launch is expected in the future.

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