Learn more about current hospitality industry trends with these curated articles.
Hoteliers share where they’re getting the best use out of AI
CoStar
Artificial intelligence (AI) is making a significant impact on the hospitality industry, transforming how hotels operate and serve guests. Here are the key points from the document:
- AI is helping hotels reduce costs, boost revenue, and improve guest satisfaction.
- Hotels use AI for process optimization, personalized guest services, and better coordination between departments.
- Major brands like Hilton and Choice Hotels have seen success with AI-driven tools in customer service, property management, and revenue management, resulting in faster response times and higher conversion rates.
- Experts stress the importance of establishing clear ROI metrics and ensuring practical integration of AI solutions for effective adoption across the industry.
How AI is Transforming Hospitality (And Why Every Industry Should Pay Attention)
LinkedIn, Gopi Kallayil, Chief Business Strategist, AI, Google
Artificial intelligence (AI) is rapidly transforming the travel and hospitality industries, setting a precedent for how other sectors may evolve. The document highlights four core areas in which AI is creating significant change:
- Customer Journey: AI shortens the vacation planning process from days to minutes, offering instant and personalized recommendations.
- AI-Powered Marketing: Hospitality brands like Hilton leverage AI to understand guest preferences, enabling targeted promotions and improving both revenue and satisfaction.
- Service Delivery & Guest Experience: AI delivers hyper-personalized service, with luxury hotels using it to tailor interactions and even redesign menus based on guest feedback.
- Operational Excellence: AI accurately predicts staffing and resource needs, optimizing operations for better service and lower costs.
These innovations in hospitality signal similar AI-driven transformations ahead for other industries, especially for those who can apply all four dimensions simultaneously.
Winning the AI inbox: What hotel marketers need to know about email deliverability in 2026
Hospitality Net
Traditional email deliverability strategies—such as proper authentication, avoiding spam tactics, and maintaining clean subscriber lists—are no longer enough for hotel marketers. AI-powered inboxes like Gmail’s Gemini and Apple Mail’s AI-generated summaries now function as recommendation engines, deciding which emails are prioritized, summarized, or even seen by recipients. This shift means hotels are not just competing with other hotels, but with all types of brands for valuable inbox space, and must ensure their emails are relevant, trusted, and engaging to stand out.
The guide outlines how hospitality marketers can adapt: by improving engagement signals, maintaining high-quality subscriber lists, optimizing content for AI summaries, reducing frequency fatigue, and evolving their strategies to thrive in an AI-driven email landscape.
