Why is STLY data so important?

Why is STLY data so important?
April 15, 2025 Catherine Smagala

The same time last year (YoY) data is crucial for hotels for several key reasons, primarily centered around forecasting demand, optimizing revenue management, and making informed operational decisions. It provides historical context, reveals crucial trends, and empowers hoteliers to make data-driven decisions across pricing, inventory, operations, and marketing, ultimately aiming to maximize revenue and profitability.

Ignoring this data can lead to missed opportunities, inefficient resource allocation, and suboptimal revenue management. 

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