A Hotel Marketing Mix is the combination of tools and strategies a marketer uses to influence demand. This is also known as the 4 P’s of marketing: Product, Price, Place, and Promotion.
- Product: Everything that makes your hotel stand out from the competition.
- Price: The actual price a consumer pays for the hotel room.
- Place: This is also referred to as Distribution in hospitality marketing, a.k.a. on which channels is a hotel bookable.
- Promotion: How you are driving demand to your hotel — organic website traffic through a well search engine optimized website, digital advertising, metasearch listings, email marketing, social media, print ads, etc.
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