Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period after July 1, 2023,…
2022 ROC Takeaways
-The Revenue Matters Team made its annual appearance at the HSMAI Revenue Optimization Conference (ROC) in Orlando, FL on June 29, 2022, and brought back some key…
Sales, Marketing or RM? – Who will lead the new commercial team?
-The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing…
How to Bring Hope Back to Hospitality
-By: Mike Klingshirn, MPH, CPH, PMP Fusion Cell Our understanding of COVID has changed dramatically over the last two years. However, the messaging has not kept up with…
