Hotel Group Case Study
-Revenue Matters Director of Revenue Strategies Shayla Williams shares how a group of independent hotels increased revenue after a loss in bookings due to the COVID Omicron…
Google Analytics GA4 Update
-Starting July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period after July 1, 2023,…
2022 ROC Takeaways
-The Revenue Matters Team made its annual appearance at the HSMAI Revenue Optimization Conference (ROC) in Orlando, FL on June 29, 2022, and brought back some key…
Sales, Marketing or RM? – Who will lead the new commercial team?
-The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing…
