Distribution Strategies – Emerging Challenges for Revenue Managers
-Smart operators recognize that that the role of revenue management is critical to overall financial results, not just top-line performance. In addition to being responsible for the…
5 Ways to Entice Travelers to Book Direct
-As we all know, Expedia, Priceline, Hotwire and other online travel agencies (OTAs) are extremely valuable resources for keeping rooms filled. But how do hotel operators keep…
Internet Marketing Made Simple
-What you don’t know can hurt you. This is especially true for revenue managers trying to navigate the fast-paced world of Internet marketing. Here’s a guide. Knowledge…
Who Are My ‘True’ Hotel Competitors?
-Who are my “true” competitors? This million-dollar question is often a central discussion point in boardrooms, during the development of annual sales and marketing plans, in the…
