Rate Parity is Dead! What’s next for Hoteliers?
-Trevor Stuart-Hill, ISHC President, Revenue Matters April 13, 2019 OK, if rate parity isn’t completely dead, it is certainly on life support. So, what would the world look like for hoteliers if/when rate parity completely disappears? This is an intriguing question that is fraught with complexity. I’ll do my best to cut through the confusion and get…
Revenue Management Adapting to Predictive Pricing Tools
-As more guests start to use predictive pricing tools when booking their travel plans, hoteliers are figuring out ways to benefit from this. By Bryan Wroten bwroten@hotelnewsnow.com @HNN_Bryan REPORT FROM THE U.S.—It’s a constant back-and-forth: Hoteliers will always try to get the highest rate possible, and in return, guests will always try to figure out a way…
9 Critical Traits for a Great Revenue Manager
-Once a “nice-to-have,” the role of revenue management for any property is now mandatory. It is at the epicenter of hospitality operations: Practitioners directly impact top-line performance – and the great ones strongly influence profit. Sure, foundational skills related to the profession of revenue management are important – but those skills can be taught. I suppose one…
Why is rate parity so hard for independent properties?
-Trevor Stuart-Hill, ISHC President, Revenue Matters July 31, 2018 I have often been frustrated seeing parity notices coming in from OTA’s and other online distributors. In our practice, we support all sorts of properties and I began to notice a common theme; it is the independent properties that seem to be struggling to achieve and maintain rate…
What’s the ideal mix of OTA business for your property?
-Experts explain an EBITDA impact model that looks at changes in OTA and non-OTA production. The groundswell of support for “book direct” initiatives is squarely aimed at reducing reliance on online-travel-agency production. Blindly following a course of action to simply reduce OTA transaction mix by an arbitrary percentage may not yield the best financial results. In fact,…
