Over time, the disciplines of Revenue Management, Marketing, and Distribution have evolved with the enhancement of technology, changes in philosophical outlooks, and different business strategies.
Furthermore, complicated intra-company dynamics and need for specialization have created an environment where revenue management and distribution often operate in one silo, while sales and marketing operate in another, thus creating hurdles that slow a hotel’s responsiveness to rapidly changing market conditions.
While communications have improved with regular revenue strategy meetings, the various disciplines that make up a hotel sales effort are still fragmented and often report to different leaders on local, regional and corporate levels, often having different objectives. Hotel operators and owners can improve efficiencies and revenue performance through a practice we call Integrated Revenue StrategySM. This aligns the core disciplines of Revenue Management, Marketing, and Distribution to optimize performance, streamline market responses, and deliver highly competitive results even during periods of intense market volatility.
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