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  • News
    hospitality trends

    State of the Industry Report

    - by Revenue Matters

    Hotel Trends Overview September 2024 U.S. Hotels State of the Union September 2024 Edition Economy An upside surprise in Q2 GDP could lead to a more optimistic outlook for 2024. Q2 GDP growth of 3.0% exceeded CBRE expectations of 2.0%. CBRE…

  • News
    headlines

    Hospitality Headlines Q4 2024

    - by Revenue Matters

    Learn more about current hospitality industry trends with these curated articles. Hotel Revenue Managers Share Best Practices for Team Alignment, Owner Conversations Hotel News Now, By Dan Kubacki During a session on “Elevating Revenue Managers” at the 2024 Hotel Data Conference,…

  • Hotel Price Positioning
    Expedia price parity

    OTA Parity Workarounds

    - by Revenue Matters

    This article summarizes the key differences between Expedia’s Certified Rate Adjustment (CRA) and Automatic Rate Match (ARM) programs,…

  • General
    GTM Benefits

    Benefits of Google Tag Manager

    - by Revenue Matters

      Google Tag Manager (GTM) is a free tool for installing, storing, and managing marketing tags without modifying website code. It lets you track almost any user behavior or interaction on your website. Examples include Google Analytics 4, Google Ads conversion…

  • Hotel Digital Marketing
    caribbean-breakfast

    Consequences of Google Algorithm Update

    - by Revenue Matters

    AI overviews in search results – This space replaces traditional Google top lists with an overview section, stripping away traditional hyperlinks and clickthrough to websites. This algorithm update will benefit the user but hurt the properties listed at the top of…

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