Introducing MAX

Meet Trevor Stuart-Hill

Prior to founding Revenue Matters in 2009, Trevor defined revenue management strategies, including developing pricing and distribution approaches for both Sage Hospitality Resources and Destination Hotels & Resorts. He was also responsible for the account management function for the Americas Region at Sabre Hospitality Solutions.

Trevor co-authored the first college-level textbook about revenue management that is currently being used for teaching this discipline around the world. He is an active member of the International Society of Hospitality Consultants and was both a founding member of the HSMAI Revenue Management Advisory Board and former chair of the association’s Digital Marketing Council. Recognized by HSMAI as one of the hospitality industry’s top 25 minds in sales and marketing, Trevor sets the cultural course, provides the strategic direction, and oversees the performance for each of the company’s three operating groups—revenue management, distribution, and marketing.

Education

Certified in Hospitality Business Acumen (CHBA), Hospitality Sales and Marketing Association International (HSMAI University), 2021

Certified Hospitality Digital Marketer (CHDM), Hospitality Sales and Marketing Association International (HSMAI University), 2019

Certified Revenue Management Executive (CRME), Hospitality Sales and Marketing Association International (HSMAI University), 2007

Note: I served as an original member and subsequent chair of the advisory board that created this certification for the industry

Diploma of Technology, British Columbia Institute of Technology, 1985 – 1987
Concentrations: Hospitality and Tourism Administration GPA Credit Hours: 137.5

Undergraduate studies, University of Victoria, 1983 – 1985
GPA Credit Hours: 13.5 units

Textbook

Tranter, K., Stuart-Hill, T., Parker, J. “An Introduction to Revenue Management for the Hospitality Industry.” Pearson Education Inc., (2009)

This was the world’s first textbook on the topic of hotel revenue management with over 5,000 copies sold.

Industry Publications & Articles

Stuart-Hill, T., Sutfin, E. “The Recovery Equation: Travel and Tourism in the Post Pandemic Era.” Hotel Business Review, (2020)

Stuart-Hill, T., Perry, W. “Recovery from the COVID-19 Pandemic – What Should the Industry Expect?” HSMAI Global Insights (2020)

Stuart-Hill, T. “Why OTAs will Struggle post COVID-19” Hotels Magazine, (2020)

Stuart-Hill, T. “How Revenue Managers Can Support Social Media Engagment” Hotels Magazine, (2020)

Stuart-Hill, T. “Negotiated Rate Troubleshooting” Hotels Magazine, (2020) Stuart-Hill, T. “Pricing Considerations for Hotels” Hotels Magazine, (2019)

Stuart-Hill, T. “Rate Parity is Dead! What’s Next?” Hotels Magazine, (2019) Stuart-Hill, T. “6 Steps for Revenue Management” Hotels Magazine, (2019)

Stuart-Hill, T. “2020: A Vision for Revenue Management in the Next Decade” Hotel Business Review, (2019)

Stuart-Hill, T. “What Makes for a Great Revenue Manager?” Hotels Magazine, (2018)

Stuart-Hill, T. “Why is Rate Parity So Hard for Independent Properties?” Hotels Magazine, (2018)

Carroll, B., Stuart-Hill, T. “OTA Value: It Depends on Your Point of View” Presented at the

Cornell University School of Hotel Administration Research Summit, (2017)

Stuart-Hill, T. “Should We be Concerned About ADR?” Hotel Business Review, (2016) Stuart-Hill, T. “Evolving Expectations for Revenue Managers” COSTAR, (2016)

Stuart-Hill, T. “Group Pricing” Hospitality Sales & Marketing Association International in partnership with Rainmaker – Whitepaper (2014)

Stuart-Hill, T. “Why Now is the Time for Hotel Owners to Leverage Revenue Management” Hotel Business Review, (2014)

Stuart-Hill, T. “The Revenue Management Business Process, Designed to Produce Results” Hotel Business Review, (2014)

Stuart-Hill, T. “A Practical Guide to Competitive Set Selection” Hotel Business Review, (2014)

Stuart-Hill, T. “9 Ways to Pull More Revenue Through to Your Bottom Line” Hospitality Sales & Marketing Association International in partnership with Rainmaker – Whitepaper (2013)

Stuart-Hill, T. “What Business Leaders Need to Know about Revenue Management” Hotel Business Review, (2013)

Stuart-Hill, T. “Who Are My ‘True’ Competitors?” HSMAI Global Insights, (2011) Stuart-Hill, T. “Internet Marketing Made Simple” COSTAR, (2010)

Stuart-Hill, T. “Stay on Top of Online Marketing, Web 2.0” Hotel & Motel Management, (2008)

Stuart-Hill, T. “A 2020 Vision for Revenue Management, or ‘Meet John, the CVO.’ ” Hotel Yearbook, (2004)

Professional Memberships

Hotel Sales and Marketing Association International

  • Content Advisor and Speaker’s Coach for Annual Revenue Optimization Conference (2016 – 2021)
  • Past President – Revenue Management Advisory Board
  • Past President – Digital Marketing Council

International Society of Hospitality Consultants

  • Co-Chair of Marketing Committee (2020 – 2021)

Relevant Teaching Experience

Guest Speaker, Johnson & Wales University, 2008 – 2020
Course: Revenue Management

Guest Speaker, Metro State University of Denver, 2016 & 2018
Course: Revenue Management

Guest Speaker, Denver University, 2012 – 2016
Course: Hospitality Asset Management

Guest Speaker, University of San Francisco (Equador), 2017
Course: Revenue Management

Training, Nexus World Services Community Forum, 2013

Training, Easy RMS Conference, 2012

Training, Hotels Novotel, 2010

Training, Mayfair Hotels & Resorts, 2010

Training, Magnolia Hotels, 2009

Training, Dolce Hotels & Resorts, 2009

Aerospace Education Officer (Captain), United States Civil Air Patrol, 2008 – 2010

Relevant Speaking Engagements

2021 – SHR Soundbites Podcast

2020 – International Tourism Resources Network (ITRN) Webinar Panel

2020 – Hotel Electronic Distribution Network Association (HEDNA) Webinar Panel

2020 – Lexicon Webinar Panel

2020 – Hotel Sales and Marketing Association International (HSMAI) Central Florida Revenue Management Webinar

2020 – CCRA Webinar Panel

2020 – Hotel Sales and Marketing Association International (HSMAI) NC Webinar

2019 – International Society of Hospitality Consultants (ISHC) Host for Stanislav Ivanov (robotics in hospitality)

2018 – Hotel Sales and Marketing Association International (HSMAI) ROC – Alternative metrics panel

2018 – Hospitality Law Conference 2018 – Annual Radisson Conference

2018 – Hospitality Financial and Technology Professionals (HFTP) Panel Boston Chapter

2017 – Hotel Sales and Marketing Association International (HSMAI) San Francisco Pricing Strategies

2017 – Hotel Sales and Marketing Association International (HSMAI)Seattle Pricing Strategies

2017 – Cotelco (Colombia Hotel Association)

2017 – Hotel Sales and Marketing Association International (HSMAI) ROC 20/20 lightning round

2017 – Global Business Travel Association (GBTA) Travel Managers Panel 2015 – Chilean Hotel Association

2015 – InnDependent Lodging Summit

2015 – Hotel Sales and Marketing Association International (HSMAI) Hotel Management Company Roundtable

2015 – Hospitality Industry Technology Exposition & Conference (HITEC) Super Session

2015 – Hotel Sales and Marketing Association International (HSMAI) Resort Best Practices

2014 – Club & Hotel Controllers Conference

2013 – Destination Hotels & Resorts General Managers Conference 2013 – IDeaS Users Group

2012 – Southern Lodging Summit

2012 – Hotel Sales and Marketing Association International (HSMAI) South Florida Conference

2011 – Vacation Rental Managers Association (VRMA) 2010 – The Lodging Conference

2010 – Vacation Rental Managers Association (VRMA)

Relevant Professional Experience

2009 – Present, Revenue Matters, President and Founder

2020 – Present, MAX™ Interactive Revenue Analytics Platform, Creator

2007 – 2009, Sabre Hospitality Solutions, Vice President of Accounts and Revenue Management

2001 – 2007, Destination Hotels & Resorts, Vice President of Revenue Services

1998 – 2001, Sage Hospitality Resources, Corporate Director of Revenue Management

1994 – 1998, Sheraton Crescent Hotel, Director of Revenue Management

1991 – 1993, Town and Country Tours, Director of Marketing

1989 – 1990, BTI / Atlas Travel Management, Corporate Sales Representative

1987 – 1989, Princess Cruises, Manager of Passenger Services / Shore Excursions Manager

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