Meet Trevor Stuart-Hill
Prior to founding Revenue Matters in 2009, Trevor defined revenue management strategies, including developing pricing and distribution approaches for both Sage Hospitality Resources and Destination Hotels & Resorts. He was also responsible for the account management function for the Americas Region at Sabre Hospitality Solutions.
Trevor co-authored the first college-level textbook about revenue management that is currently being used for teaching this discipline around the world. He is an active member of the International Society of Hospitality Consultants and was both a founding member of the HSMAI Revenue Management Advisory Board and former chair of the association’s Digital Marketing Council. Recognized by HSMAI as one of the hospitality industry’s top 25 minds in sales and marketing, Trevor sets the cultural course and provides strategic direction for the company’s leadership team.
Education
Certified in Hospitality Business Acumen (CHBA), Hospitality Sales and Marketing Association International (HSMAI University), 2021
Certified Hospitality Digital Marketer (CHDM), Hospitality Sales and Marketing Association International (HSMAI University), 2019
Certified Revenue Management Executive (CRME), Hospitality Sales and Marketing Association International (HSMAI University), 2007
Note: I served as an original member and subsequent chair of the advisory board that created this certification for the industry
Diploma of Technology, British Columbia Institute of Technology, 1985 – 1987
Concentrations: Hospitality and Tourism Administration GPA Credit Hours: 137.5
Undergraduate studies, University of Victoria, 1983 – 1985
GPA Credit Hours: 13.5 units
Textbook
Tranter, K., Stuart-Hill, T., Parker, J. “An Introduction to Revenue Management for the Hospitality Industry.” Pearson Education Inc., (2009)
This was the world’s first textbook on the topic of hotel revenue management with over 5,000 copies sold.
Industry Publications & Articles
Stuart-Hill, T., Sutfin, E. “The Recovery Equation: Travel and Tourism in the Post Pandemic Era.” Hotel Business Review, (2020)
Stuart-Hill, T., Perry, W. “Recovery from the COVID-19 Pandemic – What Should the Industry Expect?” HSMAI Global Insights (2020)
Stuart-Hill, T. “Why OTAs will Struggle post COVID-19” Hotels Magazine, (2020)
Stuart-Hill, T. “How Revenue Managers Can Support Social Media Engagment” Hotels Magazine, (2020)
Stuart-Hill, T. “Negotiated Rate Troubleshooting” Hotels Magazine, (2020) Stuart-Hill, T. “Pricing Considerations for Hotels” Hotels Magazine, (2019)
Stuart-Hill, T. “Rate Parity is Dead! What’s Next?” Hotels Magazine, (2019) Stuart-Hill, T. “6 Steps for Revenue Management” Hotels Magazine, (2019)
Stuart-Hill, T. “2020: A Vision for Revenue Management in the Next Decade” Hotel Business Review, (2019)
Stuart-Hill, T. “What Makes for a Great Revenue Manager?” Hotels Magazine, (2018)
Stuart-Hill, T. “Why is Rate Parity So Hard for Independent Properties?” Hotels Magazine, (2018)
Carroll, B., Stuart-Hill, T. “OTA Value: It Depends on Your Point of View” Presented at the
Cornell University School of Hotel Administration Research Summit, (2017)
Stuart-Hill, T. “Should We be Concerned About ADR?” Hotel Business Review, (2016) Stuart-Hill, T. “Evolving Expectations for Revenue Managers” COSTAR, (2016)
Stuart-Hill, T. “Group Pricing” Hospitality Sales & Marketing Association International in partnership with Rainmaker – Whitepaper (2014)
Stuart-Hill, T. “Why Now is the Time for Hotel Owners to Leverage Revenue Management” Hotel Business Review, (2014)
Stuart-Hill, T. “The Revenue Management Business Process, Designed to Produce Results” Hotel Business Review, (2014)
Stuart-Hill, T. “A Practical Guide to Competitive Set Selection” Hotel Business Review, (2014)
Stuart-Hill, T. “9 Ways to Pull More Revenue Through to Your Bottom Line” Hospitality Sales & Marketing Association International in partnership with Rainmaker – Whitepaper (2013)
Stuart-Hill, T. “What Business Leaders Need to Know about Revenue Management” Hotel Business Review, (2013)
Stuart-Hill, T. “Who Are My ‘True’ Competitors?” HSMAI Global Insights, (2011) Stuart-Hill, T. “Internet Marketing Made Simple” COSTAR, (2010)
Stuart-Hill, T. “Stay on Top of Online Marketing, Web 2.0” Hotel & Motel Management, (2008)
Stuart-Hill, T. “A 2020 Vision for Revenue Management, or ‘Meet John, the CVO.’ ” Hotel Yearbook, (2004)
Professional Memberships
Hotel Sales and Marketing Association International
- Content Advisor and Speaker’s Coach for Annual Revenue Optimization Conference (2016 – 2021)
- Past President – Revenue Management Advisory Board
- Past President – Digital Marketing Council
International Society of Hospitality Consultants
- Co-Chair of Marketing Committee (2020 – 2021)
Relevant Teaching Experience
Guest Speaker, Johnson & Wales University, 2008 – 2020
Course: Revenue Management
Guest Speaker, Metro State University of Denver, 2016 & 2018
Course: Revenue Management
Guest Speaker, Denver University, 2012 – 2016
Course: Hospitality Asset Management
Guest Speaker, University of San Francisco (Equador), 2017
Course: Revenue Management
Training, Nexus World Services Community Forum, 2013
Training, Easy RMS Conference, 2012
Training, Hotels Novotel, 2010
Training, Mayfair Hotels & Resorts, 2010
Training, Magnolia Hotels, 2009
Training, Dolce Hotels & Resorts, 2009
Aerospace Education Officer (Captain), United States Civil Air Patrol, 2008 – 2010
Relevant Speaking Engagements
2021 – SHR Soundbites Podcast
2020 – International Tourism Resources Network (ITRN) Webinar Panel
2020 – Hotel Electronic Distribution Network Association (HEDNA) Webinar Panel
2020 – Lexicon Webinar Panel
2020 – Hotel Sales and Marketing Association International (HSMAI) Central Florida Revenue Management Webinar
2020 – CCRA Webinar Panel
2020 – Hotel Sales and Marketing Association International (HSMAI) NC Webinar
2019 – International Society of Hospitality Consultants (ISHC) Host for Stanislav Ivanov (robotics in hospitality)
2018 – Hotel Sales and Marketing Association International (HSMAI) ROC – Alternative metrics panel
2018 – Hospitality Law Conference 2018 – Annual Radisson Conference
2018 – Hospitality Financial and Technology Professionals (HFTP) Panel Boston Chapter
2017 – Hotel Sales and Marketing Association International (HSMAI) San Francisco Pricing Strategies
2017 – Hotel Sales and Marketing Association International (HSMAI)Seattle Pricing Strategies
2017 – Cotelco (Colombia Hotel Association)
2017 – Hotel Sales and Marketing Association International (HSMAI) ROC 20/20 lightning round
2017 – Global Business Travel Association (GBTA) Travel Managers Panel 2015 – Chilean Hotel Association
2015 – InnDependent Lodging Summit
2015 – Hotel Sales and Marketing Association International (HSMAI) Hotel Management Company Roundtable
2015 – Hospitality Industry Technology Exposition & Conference (HITEC) Super Session
2015 – Hotel Sales and Marketing Association International (HSMAI) Resort Best Practices
2014 – Club & Hotel Controllers Conference
2013 – Destination Hotels & Resorts General Managers Conference 2013 – IDeaS Users Group
2012 – Southern Lodging Summit
2012 – Hotel Sales and Marketing Association International (HSMAI) South Florida Conference
2011 – Vacation Rental Managers Association (VRMA) 2010 – The Lodging Conference
2010 – Vacation Rental Managers Association (VRMA)
Relevant Professional Experience
2009 – Present, Revenue Matters, Founder / Company Advisor
2020 – Present, MAX™ Interactive Revenue Analytics Platform, Creator
2007 – 2009, Sabre Hospitality Solutions, Vice President of Accounts and Revenue Management
2001 – 2007, Destination Hotels & Resorts, Vice President of Revenue Services
1998 – 2001, Sage Hospitality Resources, Corporate Director of Revenue Management
1994 – 1998, Sheraton Crescent Hotel, Director of Revenue Management
1991 – 1993, Town and Country Tours, Director of Marketing
1989 – 1990, BTI / Atlas Travel Management, Corporate Sales Representative
1987 – 1989, Princess Cruises, Manager of Passenger Services / Shore Excursions Manager
