Rate Parity is Dead! What’s next for Hoteliers?
Trevor Stuart-Hill, ISHC President, Revenue Matters April 13, 2019 OK, if rate parity isn’t completely dead, it is certainly on life support. So, what would the world look like for hoteliers if/when rate parity completely disappears? This is an intriguing question that is fraught with complexity. I’ll do my best to cut through the confusion