Marketing Strategies as it relates to hotel revenue management
Why Now is the Time for Hotel Owners to Leverage Revenue Management
The hotel industry, in virtually every global market, has recovered from the sharp downturn of 2008 and 2009. In the US market, during the first half of 2014, room demand was up 4.2% and room revenue was up 8.6%. Randy Smith of Smith Travel Research (STR) states, โThe surge in demand we witnessed during the