Marketing Strategies as it relates to hotel revenue management
The hotel industry, in virtually every global market, has recovered from the sharp downturn of 2008 and 2009. In the US market, during the first half of 2014, room demand was up 4.2% and room revenue was up 8.6%. Randy Smith of Smith Travel Research (STR) states, “The surge in demand we witnessed during the
Internet marketing made simple May 24 2010 What you don't know can hurt you. This is especially true for revenue managers trying to navigate the fast-paced world of Internet marketing. Here's a guide Knowledge is power, so it stands to reason that what you don't know can hurt you (or at least your revenue). When
No longer can travel marketers ignore the new forces at work. In 2007, more than half of all U.S. travel was purchased online, and online corporate bookings grew at a double-digit pace. As we kick off a new year, here are tips to help you navigate the changing landscape of Internet marketing. Customer engagement Cindy