Revenue Matters strategic thinking, technological know-how and business savvy have been a perfect match for us. If anyone is trying to enhance their market share, increase RevPAR and increase their total revenues this is the team for you. It’s a true partnership in every sense.
The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.