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Should We be Concerned About ADR?
-Projections for 2017 and beyond by STR, CBRE and PKF all call for anemic occupancy growth at best, notwithstanding record…
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Emerging Pricing Trends in Hospitality
-Pricing for any type of product or service, let alone lodging, is nothing new. Any “Marketing 101” textbook will tell…
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ADR, not occupancy, drives RevPAR, study finds
-A 10-year study of 4,000 hotels in Europe found price positioning is a better indicator of RevPAR than is occupancy.…
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Pricing Techniques for Revenue Management Professionals
-The function of pricing is a pivotal component of revenue management that requires practitioners to thoughtfully consider various influences in…
