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What’s the ideal mix of OTA business for your property?

Experts explain an EBITDA impact model that looks at changes in OTA and non-OTA production. The groundswell of support for “book direct” initiatives is squarely aimed at reducing reliance on online-travel-agency production. Blindly following a course of action to simply reduce OTA transaction mix by an arbitrary percentage may not yield the best financial results.

Jason Edwards

• How to shore up business during periods of low demand • Taking advantage of changes in loyalty segments • Avoiding the dominoes of falling ADR